-   Beneficial content for customer.     Targeted message for advertisers.     Profitable communication tool for operators.   -

Mobile-based Multimedia Content Sending System

When we developed ROLLPOP©, our objective was to provide advertisers with a sales generating and increasing exclusive media tool which provides targeted message delivery adapting to the consumers’ position and activity. This tool enables a wide variety of data solutions to have a measurable reach in a way consumers would like to be reached. ROLLPOP© Multimedia Messages offer advertisements for the advertised product to be No.1 at the Point of Purchase. This proximity marketing tool ensures extra consumer attention thanks to the available video, MP3 sound, text, and other media files depending on the client’s phone capabilities.

 

The POP Process - How ROLLPOP© Increases Sales

• The potential customer arrives at the zone where the ROLLPOP© Service is available with a discoverable Bluetooth enabled mobile phone.
  
• The ROLLPOP© Terminal identifies the mobile phone and sends one or more messages advertising specific products or limited time offers.
  
• The client can decide if he wants to receive the content.
  
• The client receives an advertisement exactly at the Point of Sale of a particular brand. The content can be a video spot, a detailed sound message, the closest possible Point of Sale specified in text, the conditions of the sales promotion, and optionally a digital coupon to generate response.
  
• After receiving, the content is saved and can be opened, used or deleted afterwards by the phone’s regular message handling services.
  
• The ROLLPOP© Terminal keeps a record of the delivered content and the related data.
  
• If a content is refused by a consumer, the ROLLPOP© Terminal remembers the mobile phone, and if it returns to the ROLLPOP© zone, the Terminal does not display the same ROLLPOP© Message again.
  

Product Benefits for ROLLPOP© Advertisers

• Targeted delivery
  
• Easy to use for everybody, no learning needed from customers
  
• Provides various efficient content types
  
• Non-aggressive, voluntarily received advertising
  
• Positive feeling generated by receiving a personal message
  
• Promotes sales at Points of Purchase and Points of Sale
  
• Measurable efficiency

Product benefits for Operators

• Fast growing need for terminals
  
• Easily manageable terminals can serve complex marketing purposes
  
• ROLLPOP© offers relatively low investment cost, but fast ROI

Tricks and tips to Operate the Product

• Build a network of terminals
  
• Create marketing packages and strategies based on advertising potential of the terminals
  
• Cooperate with creative agencies to develop effective ROLLPOP©’s, and to leverage
  combined content options
  
• Consider using other ROLLCOMM products to increase revenue

You can arbitrarily increase the size of your Terminal network at your will.

If the public need for ROLLPOP© is increasing, you may set up more Terminals at the service area allowing you to provide various content to the customers much faster.