-   Free navigation leads customers to a particular point, and at the same time communicates the necessary advertising content.     Our navigation tool follows the customers’ position, thus making the communicated contents literally “targeted”.   -

Mobile-based Online Navigation

The goal of ROLLNAVI© is to help customers in large shopping malls and other complex areas, where local navigation can be a problem. With ROLLNAVI©, customers get detailed instructions to reach a specific shop or other designated target within the area, as precisely as possible, even on aisle level, where appropriate. ROLLNAVI© also offers advertisements, and if the customer is interested in an advertised product, ROLLNAVI© can immediately show the way to the specific product.

Another benefit is that the message sent by the ROLLNAVI© Terminal network can follow the customer’s position, so the advertisement can be even better targeted than any other “in-store” or proximity marketing tool. If the customer specifies more than one points of interest, ROLLNAVI© can calculate a route to reach all desired destinations.
Thanks to a wide variety of data combinations, the consumer can not only be given a route to a product, but can also be informed about the quality and quantity related details of it.

Providing free mobile-based navigation means leveraging the popular, comfortable and profitable ROLLCOMM Mobile Applications.

ROLLNAVI© Application Process

How ROLLNAVI© provides detailed Navigation to Get Consumers Directly to a Particular Point

• The content, which could be e.g. pictures, animations or texts, is stored on the ROLLNAVI© Terminal.
  
• ROLLNAVI© is a client software which runs on mobile phones. The consumer downloads the
  software, or the software is already pre-installed on his mobile phone.
  
• After the client has connected to the ROLLCOMM Terminal, the content is streamed to his mobile phone. It is a slideshow, and the user can go back and forth on the pages.
  
• The closest Terminal identifies the consumer’s position, and streams the necessary navigation content updates to his mobile phone.
  
• This solution is the online version of the ROLLSHOW© System.
  

Product Benefits for ROLLNAVI© Advertisers

• Provides immediate navigation to lead consumers to a shop or even an aisle
  
• Follows the customers’ movement, thus providing navigation updates
  
• Leads consumers to a particular point, product, or location
  
• Can communicate rich information about a particular point or product
  
• Non-aggressive, voluntarily received advertisements
  
• Promotes sales at Points of Sale
  
• Efficiency proved by measurable records

Product Benefits for ROLLNAVI© Operators

• Can communicate very detailed information
  
• Unique possibility for advertisers, thus very teasing
  
• Provides an excellent income potential through various media sales packages
  
• Helps educate customers to use mobile-based ROLLCOMM Applications

Tricks and tips to Operate ROLLNAVI©

• Build a ROLLCOMM Terminal network covering a specific area
  
• Make ROLLNAVI© available for the target audience 24/7
  
• Make advertisers aware of the new marketing possibility, and create marketing content
  
• Consider connecting ROLLNAVI© with other ROLLCOMM products, to offer more services and thus increase revenue

You can arbitrarily increase the size of your Terminal network at your will.

If the demand for ROLLNAVI© increases, install more Terminals to the spot, so more and more customers can be navigated through the points of sale, or even between the pictures of an exhibition.