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Mobile-based Value Added Chat Solution |
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ROLLCHAT© offers young customers fascinating mobile-based chatting. The importance of value added services is to win customers’ confidence in relatively new technologies, such as mobile browsing, mobile chatting, mobile navigation, mobile commerce and, finally, mobile payment.
ROLLCHAT© enables youngsters to make friends and communicate via Bluetooth for less. Providing the ROLLCHAT© Service at bars, cafés, restaurants, lounges, and other public places means guaranteed attention for advertisers, and loyal customers for facilities, and increased consumption for locations.
This proximity marketing tool opens a new world for the young generation to make new relationships.
Chatting is fun for the young customers, so they will be satisfied both with the ROLLCHAT© Provider and the advertisers, and, last but not least, the meeting point, so they will be loyal to the facility. They can lead a bustling lifestyle, and therefore ROLLCHAT© will be one of their favourite mobile application.
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ROLLCHAT© Application Process – How to use ROLLCHAT© at a Particular Point |
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- The customer arrives at the zone where there a ROLLCHAT© Terminal is.
- He activates his Bluetooth mobile phone.
- Following the guided instructions posted at the place, he downloads the ROLLCHAT© Client Software,
or already has it on his mobile phone pre-installed by the mobile manufacturers, or during a previous chat session.
- He starts the ROLLCHAT© application, which connects to the ROLLCHAT© Terminal.
- The ROLLCHAT© Terminal identifies the active mobile phone.
- When the client is connected, he is able to choose: he can either join existing chats in regular chatrooms,
or can initiate private chats. The solution enables 19 people to connect to the same location per ROLLCHAT© Terminal. It is possible to operate more ROLLCHAT© Terminals at a site.
- Occasionally a line of marketing message may appear during chat, possibly with images.
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ROLLCHAT© - Advertisers’ Marketing Benefits |
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- Targeted delivery to increase sales at POS /Points of Sale/
- Non-aggressive, voluntarily received advertisements
- Advertisement is seamlessly integrated, could even be context-sensitive
- Generates response or sales on the spot
- A vast source of information to generate an extensive database
- Proximity marketing tools
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Product benefits for Partners |
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- Loyal, returning customers
- Targeted ROLLCOMM Services (and, possibly, cross promoted products)
- Educated and motivated target audience for mobile applications, such as in-store mobile
navigation and mobile payment
- Excellent income potential through selling proximity marketing tool packages
- Outstanding income potential through selling Terminals, client softwares and control softwares
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Tricks and tips to operate the Product |
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- Provide a 24/7 free chat service
- Ensure that all potential users are informed and teased
- On the long run, consider connecting ROLLCHAT© Terminals into a region-wide ROLLCHAT© network
- Continue building the network, increase the number of sites covered; cover all potential
purchase situations
- Cross promote ROLLCOMM Products, and increase the revenue with adding new services which don’t
require further infrastructural investment
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You can arbitrarily increase the size of your Terminal network at your will. |
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If the demand for ROLLCHAT© increases, install more Terminals to the spot, so more and more customers can enjoy the freedom of making connections.
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